Project overview

The project focused on building a strong and capable sales team that would establish a recognizable brand and attract new clients for a newly launched tech startup.
Industry E-commerce
Duration4 weeks
ClientA Polish tech company that supports and optimizes e-commerce businesses through its solutions.

Client profile: A globally operating company specializing in delivering comprehensive tools for effective data management, seamlessly integrating and enabling data exchange across various e-commerce tools and systems.

Challenge

The main challenge was to find not just one, but several experienced candidates in the competitive solutions market who would be ready to take on the challenge of building a brand for an unknown product. The company had only completed its initial implementations, which were not yet backed by references. The client sought candidates who were familiar with the leading competitive solutions so they could easily and effectively start sales activities, and skillfully compare solutions for clients by leveraging the real strengths and weaknesses of the company’s tool.

  • Lack of brand recognition, making candidates less inclined to apply to a company with an unknown name and product
  • Intense competition for experienced specialists, with many well-known e-commerce companies actively seeking similar candidates
  • The requirement for candidates to be familiar with competitive solutions significantly limited the potential talent pool and required some flexibility in the recruitment process
  • Recruiting for a company with no established history in the industry required strong persuasion skills to sell the value of the product and company’s potential
  • Limited ability to offer highly competitive salaries, which could have been an advantage in attracting candidates

Process

1. Preparation:

We discussed the exact but varied candidate profiles with the client to build an effective team capable of handling different aspects of e-commerce, from technical to sales roles. We analyzed the strengths and weaknesses of the client’s solutions compared to competitors and aligned this with their long-term strategic plans and vision for market expansion, emphasizing long-term career prospects for candidates.

2. Search:

We focused on candidates with experience selling competitive solutions who also had close connections with implementation teams. Both candidates specializing in new business development and those involved in long-term relationships and upselling were considered. In the first stage, we shortlisted candidates from leading brands who might see joining a new company as a challenging growth opportunity.

3. Rezultat:

Within the first few days, we presented five candidates. The client initially met with three who had the most relevant experience.

4. Interview Finalization:

The recruitment process was transparent and quick. After the first meetings, the client appreciated the recommended candidates and proceeded with two of them. Simultaneously, the client requested meetings with the remaining two candidates.

After all interviews and a thorough evaluation of their experience and sales skills, the client extended offers to two candidates. Ultimately, one candidate accepted, while the other received a counteroffer from their current employer, a well-known global company, and declined the client’s offer.

5. Alternative Solutions:

To find at least one more experienced team member, we expanded the search to include smaller but still competitive companies in the market. Within the following week, we sourced three more promising candidates for the client.

6. Outcome:

After additional interviews, despite the selected candidate’s higher-than-expected salary expectations, the client decided to extend an offer. The candidate was offered a lower salary during the probation period, with the promise of meeting their expected salary if they achieved the set goals and performed well in the role. The candidate accepted the offer and was able to start within two weeks.

Results

Despite being a new and unknown brand, we were able to secure highly qualified and experienced candidates for the client within just four weeks, including one from one of the largest companies in the industry. The client valued our market knowledge and effectiveness, which led to further recruitment projects in other areas.